Case Studies

Problem, architecture and measurable results.

Selected work framed by the problem, the architecture and the measurable result. Client names are kept private where agreements require it, so each study focuses on what changed for the organisation.

Healthcare operations platform

Healthcare system digital transformation

Laravel
MySQL
JavaScript
API integrations
Infrastructure hardening

Problem

Legacy admin processes, fragmented workflows, and slow reporting were reducing staff capacity and limiting service visibility.

Solution

Rebuilt the operational layer with structured workflows, role based access, reporting modules, and a maintainable backend architecture.

60%: reduction in admin workload
45%: improvement in operational efficiency
94%: user satisfaction

Growing SaaS product

SaaS workflow platform rebuild

React
Node.js
PostgreSQL
CI/CD pipelines
Cloud deployment

Problem

Feature delivery had slowed due to brittle code, inconsistent interfaces, and backend constraints blocking roadmap expansion.

Solution

Introduced a cleaner application structure, improved state handling, refined the data layer, and aligned the platform around scalable release patterns.

38%: faster release cycles
31%: drop in support friction
2.4x: increase in engineering throughput

Multi page SEO and conversion platform

Enterprise content and lead generation rebuild

WordPress
Custom theme engineering
Structured data
Performance optimisation

Problem

The business had weak search visibility, poor authority signals, and a site structure that failed to convert serious traffic.

Solution

Redesigned the information architecture, introduced SEO landing pages, improved page speed, and built a stronger consultation funnel.

47%: increase in conversion rate
62%: growth in qualified enquiries
90+: Core Web Vitals focus

Testimonials

What clients say about working with me

Feedback from projects where clear communication, dependable delivery and useful results mattered.

Our conversion rate increased by 47% after the system rebuild. The new platform feels more credible, faster, and far easier for our team to manage.

Operations DirectorB2B digital platform

The architecture decisions saved us months of future rework. We needed a senior engineer who could think at business level, not just write code.

FounderGrowing SaaS company

We saw immediate gains in speed, reliability, and internal workflow clarity. The outcome was stronger than a design refresh, it changed how the organisation operated online.

Head of MarketingInternational organisation

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